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Research papers

Transformation through immersion

Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.

Catalogue: Congress 2018
Authors: Nick Leon, Mark Manning
September 23, 2018
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Citation

Leon and Manning (2018a, September 23). Transformation through immersion . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/transformation-through-immersion--9419


Research papers

The invisible ethnographer

Explorations into consumer's ordinary everyday life experiences are now the uncharted frontier for market researchers.This presentation focuses on the view from the ground: the challenges video ethnographers face blending into surroundings to witness...

Catalogue: Congress 2005: Making A Difference
Author: Nick Leon
September 21, 2005
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Citation

Leon, N. (2005a, September 21). The invisible ethnographer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-invisible-ethnographer